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After his time in Europe he came back to Australia to manage
and record for Sunshine Records and tour but in 1971 decided to
head off to USA.
He spent the first few months doing shows in and around the
Pacific Northwest areas of Seattle and after securing a contract
in Las Vegas based himself there. It was there he met ex Motown
songwriter and producer Mickey Stevenson who asked him to manage
and set up his new publishing and recording companies in Hollywood.
Always ready for a new challenge, Lonnie filled this role for
a year spending much time in the studios of RCA Hollywood.
During this time he made some appearances at the famous Palomino
Country Music NightClub in Los Angeles and it was at one of these
where he was approached by ex Monkee Mike Nesmith to record for
a new label he was about to launch. Unfortunately his funding
fell over and the label never materialized, however the kudos
given to him from Mike lives on.
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During his time in Los Angeles the famous publisher and ex
country performer Cliffie Stone approached Lonnie for some of
his songs as one of his acts Glen Campbell was about to record
a new album. Lonnie gave him some songs however by the time they
were reviewed by Campbell's producer, they had already chosen
the full track list although 2 songs were put aside for the the
next album.
As well as Andy William's brother Don requesting songs his
singer Florence Henderson of The Brady Brunch, he received many
requests to submit his songs such as Cher's producers asked him
to submit 2 songs for their next project.
After a year or so in Hollywood, Lonnie left for Nashville
where within a week of his arrival he was put with Roy Orbison
as his co-writer by Don Gant and Wesley Rose of Acuff-Rose Publishing.
At the same time as this was going on he was the US Nasville
representative for Australia's new country music magazine, 'Capital
Country News' under the guidance of editor Jazzer. Every month
Lonnie would write about the goings on in and around Nashville.
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After spending time writing with and for Roy Orbison and being
his personal business manager for a while, as well as performing
in and around the South west USA, Lonnie was asked to become General
Manager of one of Nashville's leading record promotion companies.
Unfortunately, unbeknown to him or anyone else except for the
owners, company funding was about to run out. As Lonnie and his
staff felt something was not right, they talked him into starting
his own company. Within a day of him being approached by the staff
to do this, the company folded.
Over the years, Lonnie's new company 'Spotlite Promotions
Inc., represented hundreds of up and coming country music acts
in Nashville as well as many small record companies. The call
staff spoke with 700 country music radio stations each week right
across USA, trying to convince them to play the new releases he
was promoting. They were very successful which helped create careers
for many new stars.
In 1976 he decided to lease time and space on a mainframe
computer and learnt to write some programs to make the record
promotion company more efficient. This was at least 5 years before
PC's and Apple computers came into existence and the computers
then took up a whole floor of a big Nashville building.
Once he got this going he had the first record promotion company
in the world to become computerized. As time went on he taught
himself more computer languages and to this day has kept up with
the latest technologies.
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During this time he also looked after some major Nashville
clubs and restaurants such as, Faron Young's Jailhouse, Webb Peirces'
Rhinestone Cowboy, The Rollercoaster, Ernie Ashworth's Country
Kitchen, The Three Gables, Jerry Reed's Nashville Palace, Melrose
House, The Nashville KC Club and many others.
All of them aimed at the huge country music fan tourist trade
which hit Nashville every summer and the biggest of them had country
music shows every night of the week and matinees on the weekends.
Lonnie booked many Opry acts during this time, especially the
more established stars of the Grand Ol Opry. He also gave opportunities
to many newer bands and artists who were trying to get seen by
the Nashville record company and publishing execs who used to
regularly visit his clubs and restaurants.
He gave the now SuperGroup 'Alabama' their first ever Nashville
booking which led to their RCA record contract, to Ronnie McDowell
when trying to break his new release 'The King is Gone' just after
Elvis' death and Tony Joe White looking to get a new record contract
out of Nashville. Many others such as J.D Sumner and The Stamps,
Mickey Gilley, Jerry Lee Lewis, The Jerry Reed Band, George Jones,
Dottie West, etc., etc., etc., graced the stage of these venues.
Many youngsters such as a very young Lorrie Morgan also gained
great experience at his Talent Contests.
Over the years he was regularly approached by the country
music writers of Billboard and Cashbox for his views on current
events in Country Music and Nashville.
In January 1980 he was presented with a certificate .. 'In
recognition of outstanding service to the community, state and
nation', and was appointed an Honorary Delegate to the United
States House of Representatives.
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In 1981 he was approached to open a branch of his successful
business in Las Vegas and in doing so became the first record
promotion company to open a service there. Most of his clients
were country music artists, bands or labels and all benefited
from his vast experience of the country music scene. During this
time he was also asked by Las Vegas' leading record studio, 'Las
Vegas Recording Studios' to produce some of their clients records.
This was the studio where all the major acts recorded when in
Nashville.
He and some other businessmen and media personalities who
appreciated country music, decided to start ASCM, 'The Amercian
Society of Country Music'. They all became founding directors
and Jim Olsen as the leading light, was the same person who started
the now hugely successful 'American Country Music Society' which
today presents the annual Country Music TV Awards. The organization
ran some big expos in Las Vegas and helped the spread of country
music throughout the South West of US.
He also became part producer of the first Las Vegas Country
Music TV show which was presented weekly from the Silver Dollar
Casino in North Las Vegas.
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During a short visit back to Australia he produced the very
successful, 'Lonnie Lee's Nashville Country Music Show' which
was the first full country music show to be accepted in the major
Sydney clubs such as Revesby Workers, St. George Leagues and Blacktown
RSL. The latter 2 clubs presented the show each week for many
months and it performed at many others for seasons up to 3 days
at a time.
The fully rehearsed show complete with stage fx and scenery,
featured many guest artists each week such as Jimmy Little, John
Williamson, Lee Conway,Chad Morgan, Nev Nichols, etc., who were
in fact the biggest country acts at the time who were accepted
in the cities. At times there were two bands on stage, it's own
inhouse radio station with Mike Bedford who went on to start 'Cool
Country Radio' in Sydney's west and 16 square dancers and cloggers.
It was a huge show for the time. Radio 2KA Katoomba which at the
time played the most country music in the Sydney area, were sponsors
of the show. His own band featured his friend the late Norm Bodkin
of steel guitar fame.
Lonnie's idea at the time was to try and get country into
the big city markets no matter what style it took to do it, as
later one could present other styles as audiences came to accept
it. He wrote and produced some country tracks in Tamworth and
Sydney for some artists including Col Hardy and others.
Radio 2KY approached him to present a weekly drive time radio
program of the latest country music as they were going to become
the first Capital City station to go full time country. He did
this for a while and also wrote many jingles for stations IDs
as well as arranging for many American CM stars such as Don Gibson,
Buck Owens, Roy Clarke to record station ids
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Back in USA he continued to be involved in the country music
scene until 1984 when he returned to Australia to settle once
again.
Since then, his country music involvement reached a peak in
1994 when he released the album 'Don't Look Back' which featured
some of the songs he had written for Roy Orbison as well as some
other country songs he wrote during his years in Nashville. Some
of those songs, such as 'Ring a Ding Love' and 'Love is here tonight',
received good airplay.
In the mid 90's he saw was the first to start a full on Line
Dance Show using a 'live' band. His Lonnie Lee's Dance Ranch'
Show was a great success everywhere it went and hundreds came
every week to dance to new dances and familar songs. He presented
this show for over 2 years and relewased CDs and Videos of it.
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Today as always, his live show which performs at the leading
venues across Australia from Perth to Melbourne, Sydney and Brisbane,
features mostly his own records as well as country and rockabilly
classics which audiences love to hear once again.
This year he celebrated 50 years since his first professional
stage performance and to commemorate the event, Starlite Records
is releasing a CD of his own country rockabilly songs in late
July or early August. He wrote all the tracks and one from that
album was released in June as his latest single ST822. The song
titled 'It takes me back', tells the tale of him living in the
'great North West', going to the city and becoming a star on radio
and TV.
It also brings to mind the fact that it has always been rare
that rains come in that are of the state, and in the chorus of
the song he sings, but the creeks don't run, run, run.
Country music presenters on the many community radio stations
play Lonnie's country oriented songs as they know he has many
fans and already the feedback about the new single and album is
very promising.
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As an editorial postscipt..
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Unfortunatley Lonnie has been out of step with the people
who have controlled country music in Australia since the formation
of the Australian Country Music Association. At first they wouldn't
accept him due to his American influences as they were extreme
traditionalists for the Australian bush ballad style.
This is fine and it should be protected and nurtured, yet
the irony is, it is the same style that was created by American
Jimmie Rogers and others in the early days of country music. To
think that all fans of country music are restricted to just one
narrow style is incorrect to say the least.
The growth of country music in Australia over the last 20
or so years is partly due to the teenagers of the 50's and 60's
moving over to that style as it was better than what pop music
had evolved into. This is true all over the world. Old rockers
became country music fans so no wonder many old rocker stars also
went into country music in USA.
Since the advent of Line Dancing in the early 90's, American
rock influences have virtually taken over country music, and country
music is more 'rock' than what 'rock' was! One is now hard pressed
to tell who is American or Australian when listening to most Australian
country acts of today. Not only is the song style and production
totally American, so are their vocal accents and styles.
You'd think this being the case they would now accept Lonnie
at the Country Music Festivals and in country music press, however
now he probably isn't 'American country enough'. Still, it is
the fans who in the long run miss out. American country music
has always been full of stars who made their names in Rock'n'Roll.
It was the 'song' that mattered, regardless of who sung it!
Still, there is always hope..
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As the album title said way back in 1964, Lonnie Lee is a
'Country Boy at Heart', and no matter where destiny has taken
him and his career, country music has always been an integral
part of it. If you ask him today, he'll tell you it will always
be that way!
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His
latest releases features his self written country songs with a
rockabilly edge which was the style that influenced him into early
Rock'n'Roll. The album title,'North West Mail' is more or less
auto biographical. Listen to the stories he tells in songs such
as, 'It take me back', 'My Rockabilly Band', 'Nature', North West
Mail' and others. Read about the album on other pages of this
web site and buy it at Starlite OnLine. |
(To the Forum)
What do you think ?
(or email us here..)
Do
you want to see him and his band at your festival?
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For further information contact..
The Promotion Department
Starlite Records
Voice: 61 2 9826 0220
Fax: 9607 7088
Mail: PO Box 3374 Liverpool NSW 2170 Australia
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